Small Business Consultant
Orange County, California
Specializing in Web Site & Internet Marketing for established Businesses
More Hints on Better Business Writing
( See Advertising, Public Relations, Sales Promotion Defined )
- Get to the main point quickly - then add details. Help your reader get the information with a minimum of concentration and effort. Use very short sentences, each with one main idea.
- Use concrete words that picture ideas relating directly to your reader's experience. Don't say "...a wood beam," when you mean "an 8" x 12" x 4" kiln-dried, white-oak beam." On the other hand, don't elaborate unnecessarily.
- Make sentences "live" by using active verbs, and a structure conveying rapid movement of ideas. For example: don't say "Give consideration to ..." when the action verb "consider" is faster and shorter.
- Use the reader's language, nomenclature, and trade terms. Use them consistently to avoid semantic confusion. Don't call the same thing by possibly-misunderstood different names.
- When you finish writing the first draft of your document, go back over it until it reads well aloud . Cross out all words which do not add something to the thought at hand. Rearrange words and phrases to improve meaning. Check facts for accuracy. Rewrite all ambiguous statements - words that could be misinterpreted. Replace with words having only one logical interpretation in the context used.
- Check all adjectives, ensuring none "editorialize," or overstate a quality or feature.
- Put one of these "#" below the last line of your document to signal "the end."
Koelzer & Associates
, Small Business Internet Consultant
2924-D Camino Capistrano,
San Clemente, CA 92672
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