Small Business Consultant
Orange County, California
Specializing in Web Site & Internet Marketing for established Businesses
More Business Strategies & Tactics
- Ultimately, your tactics should collectively add up to a "position" that the firm holds in the marketplace. And this position is what people think about that firm, as they are considering all the firms in that particular business category, ex. What position does Maytag washers hold in your mind among all other washing machine brands?
- Consequently, the marketing plan is the foundation on which the company's other operating plans are built. It defines the goals, principles, procedures, and methods that determine your company's future.
Note: This imaginary gift store traditionally does not sell towels. But who cares? The deviation from its normal practice drives dozens of people to discover the store and these same people may return to purchase more than towels at a later time. The Point? Tactics to increase sales may have nothing to do with a firm's traditional business. If you want to get noticed in the crowd you gotta somehow raise your hand!!!
( See: making your advertising memorable )
Koelzer & Associates
, Small Business Internet Consultant
2924-D Camino Capistrano,
San Clemente, CA 92672
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